Marketing analytics suite

Targeted digital marketing platforms with campaign analytics, funnel tracking, and engagement metrics.

Duration 4 months
Team 4 engineers
Performance Dashboard refresh under 3s for 1M+ rows

Start your project All portfolio

Marketing analytics suite with funnel and campaign metrics

Representative product visual — replace with verified project screenshots when available.

Context & challenge

The operating constraints that shaped this engagement.

Marketing teams tracked campaigns across disconnected spreadsheets and third-party tools. Attribution was unclear and reporting took days to compile.

Approach & solution

How the work was framed and what was delivered.

Solution

We built a unified analytics dashboard pulling from ad platforms, CRM, and web analytics — with funnel visualization, cohort analysis, and automated weekly reports.

Capabilities

ELT pipeline
Data warehouse
BI dashboard

Outcome & proof

Results recorded for this project theme — drawn from the published portfolio notes.

Single source of truth for campaign performance
50% reduction in reporting preparation time
Clear attribution from ad spend to conversion

Data-driven marketing decisions with measurable ROI improvements.

Dashboard refresh under 3s for 1M+ rows

Technology

Representative stack used for this engagement theme.

React
Python
PostgreSQL
dbt
BigQuery

Building something similar?

Share your context and we will outline a realistic path.

Start your project All portfolio